AirAsia Leverages on Social Media to Break World Record

by Willy Lim
(NetProfitQuest, Singapore)

I was reading AirAsia's in-flight magazine on my flight to KL to conduct Certificate in Social Media Marketing, when I came across an interesting snippet about AirAsia.

Amazingly, they sold 1 million tickets within 2 days and they said that "the power of social media had much to do with our (their)record breaking sales".

What a way to tell a story! 2010 is gonna be the year when social media is going to become the mainstream.

I think we are going to hear more and more success stories of companies that have utilized social media to pull ahead of competitors, improve bottom lines, without increasing marketing budget.

What are your views?