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AirAsia Leverages on Social Media to Break World Record

by Willy Lim
(NetProfitQuest, Singapore)

AirAsia Broke World Record using Social Media

AirAsia Broke World Record using Social Media

I was reading AirAsia's in-flight magazine on my flight to KL to conduct Certificate in Social Media Marketing, when I came across an interesting snippet about AirAsia.

Amazingly, they sold 1 million tickets within 2 days and they said that "the power of social media had much to do with our (their)record breaking sales".

What a way to tell a story! 2010 is gonna be the year when social media is going to become the mainstream.

I think we are going to hear more and more success stories of companies that have utilized social media to pull ahead of competitors, improve bottom lines, without increasing marketing budget.

What are your views?


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AirAsia Leverages on Social Media to Break World Record

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Jan 29, 2010
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starstarstarstarstar 		Great proof that this market is one to grow into
by: Coach Mark Davis

I can't believe that social media - with facebook hitting 300million users, is still such a personal medium, with most businesses ignoring it, or even banning it in their offices.

Its important to see the possibilities, so that you can build your future online with either a business that uses the Web 2.0 technologies, or is managed by a company that can.

If you don't, you risk having at best, a website that is looking old-fashioned. At worst, you have no presence at all, and the world passes you by as all the customers go online to your competitors.

So learn what you can... today!

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