Internet Marketing for Small Business - Is it Rewarding Enough?

by Daniel Tan
(Kuala Lumpur)

I am interested in using internet marketing for small business in Malaysia (that hopefully will allow me to work from home eventually) to generate sales. But does internet marketing for small business work for a target market in Malaysia? Has anyone in Malaysia become a millionaire from using internet marketing on their small business? Or, is this just a fallacy in Malaysia?

What SOHO businesses in Malaysia have made it "big time" on the Internet?

Thanks & best regards,
Daniel Tan

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Business/Marketing Tip by Willy Lim

Hi Daniel,

Marketing is really about talking to your target market at where they are.

Before the internet, people were getting information by reading newspapers, listening to radio and watching news on TV. It makes a lot of sense for businesses to advertise on these mediums, because their target markets were there.

But with the internet, and more recently, the rise of social media, the response rates from advertising on these traditional mediums are falling. Why? Because their target market are gradually spending less time on radio, TV and newspapers (I don't even subscribe to newspapers myself!), and spending more time on the internet and social media!

Internet marketing for small business in Malaysia works simply because that's where the target market is right now. People are spending time on social media, making friends, making comments, networking and making themselves heard.

It may be useful for you to know that Facebook has 800,000 active Singaporean users and 850,000 active Malaysian users. So even if you are a local small business, wouldn't it be great to be able to target 1.65 million people at very low costs?

One particular case study I have used in my workshop about internet marketing for small business in Malaysia and Singapore, is a company called Vivodiamonds.com that is selling diamonds on Facebook. So making real money using internet marketing for small businesses is very real :)

If anyone has more examples of successful internet marketing for small businesses, feel free to share them by commenting on this article :)


Delivering Net Profit to Your Business,
Willy Lim