Market writing services

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Market writing services

by Wong Sit Wan
(Malaysia)

Dear Sir,

We are providing writing services to students for academic and business services.

We have problem on marketing where we advertise in newspapers but it does not work well.

Besides, writing services for students is something new in Asian.

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Market writing services

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Mar 07, 2011
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Try Content Marketing
by: Willy Lim

Hi Sit Wan,

Whenever a new type of service is introduced into the market, your prospects have to be educated as to how your new service can help them.

The problem with newspaper ads is that you are unable to educate your prospects effectively with the limited space.

The best way to do this is to SELLUCATE, which means you have to educate first and then sell at a later time.

A better way to demonstrate what your service can do may be to start a content hub where you can showcase your writers' articles. Give tips as to how to write a good article or how to outsource writing or perhaps how to choose a good writer.

The more you demonstrate that you understand writing, the more your prospects will perceive you as an expert and the more enquiries you will get.

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