First NICF Social Media Marketing Course in Singapore

Well-Structured Social Media Marketing Course

• Identify the target audience of the organization's products & services
• Implement marketing reengineering and outline the overt benefit, reason to believe and dramatic difference of the organization's products and services
• Understand the framework and components of a social media driven marketing system
• Carry out keyword research and evaluate the demand and competition of keywords
• Design a website based on 3-Tier architecture
• Evaluate search engine optimization criteria of web pages
• Design a social media blueprint based on primary networks, secondary networks, syndication networks and aggregation networks
• Integrate multimedia content formats such as videos and presentations into website
• Integrate syndication components into website to increase viralness
• Monitor and evaluate the impact of social media marketing
• Construct effective personal and company profiles on social media networks
• Create engaging social media communities of target market
• Evaluate the return on investment of social media marketing

Intended Audience and Investment

• Business development managers responsible for exploring new business opportunities through social media
• Marketing brand managers responsible for communicating product and corporate values through social media
• Business Analysts, Project Managers and IT Professionals implementing social media projects

About WDA-NICF Accreditation

• This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by Singapore Workforce Development Agency (WDA) under the Singapore Workforce Skills Qualifications (WSQ) national credentialing system. For eligible participants (Singapore Citizens and Permanent Residents), absentee payroll and up to 70% WDA funding of the course fee is available . For eligible companies and companies on a short work week system, the absentee payroll subsidy will be based on their employees' current income. Please visit www.wda.gov.sg for full details.
• Eligible participants will be assessed on required Competency Units (CUs) upon completion of the course. Participants will be issued a Statement of Attainment for each competency unit passed
• Additional coaching sessions and re-assessments may be required if participants do not pass the required competency units. NPQ-ISS reserves the right not to disclose any information on course assessment process

What Some Participants Say

Course Trainers

Willy Lim was a Singapore Government scholar, graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. In one occasion, he built and trained a FMCG sales team from zero to over USD 200,000 of monthly revenue in less than 6 months.

KC See, an accountant by training, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Program. A seasoned Marketer, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

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