SEO: On Page Vs Off Page Optimization for Websites

by John Smith
(jhnsmith568@gmail.com)

Any kind of website or internet marketing campaign is useless without SEO. Today search engine optimization is an important element of website designing or website promotion. This phenomenon makes websites respond quickly with searches made by internet users and get listed on top of search engines. High ranking of a website on search engine brinks enormous amount if internet traffic. Most online customers are from this online traffic. From e-commerce point of view SEO has great value. Search engine optimization is of two types. These are on page optimization and off page optimization. On page optimization uses search engine friendly keywords in website content. Powerful and rich keywords help to highlight websites quickly on search engines when a user searches something with those or resembling keywords.


On page SEO lays importance on designing search engine friendly websites. Such websites have content with rich and powerful keywords in optimized quantity. On page optimized websites also have site layout, templates and web page structure according to guidelines of search engine optimization. By creating on page optimized websites online business professionals and e-commerce experts can have maximum benefit. There websites could get higher rankings during online search for products and services by potential clients. On page search engine optimization is a costly task for many medium and small sized businesses. Sometimes this kind of optimization doesn’t give long-term results. To solve this problem concept of off page SEO was introduced. It involves highlighting a website through methods of internet marketing. Off page optimization can be done through submission of informative articles and press releases. It also involves using sites of social media marketing and social book marking. Some other methods of doing off page search engine optimization includes blog posting, blog commenting and using online forums to advertise a website.