SME MARKETING - VALUE CREATION FOR SMES FOR IPO, INVESTORS & ATTRACTING FUNDS

by Ashwin Merchant
(Mumbai, India)

To stay ahead in global economy, SMEs have to do value creation of the business and company that will help the owners and promoters to win customers - past, present and future, retain employees, attract investors that may be family fund providers, private equity, public offerings, institutions like banks and FIs, negotiate better terms with suppliers and vendors and to walk tall with business associates and of course, very important to SME owners is social world.

SME Value Creation Marketing is to get them visibility in market place.

Let me know what do you think on this.

Ashwin Merchant, Founder, SME Marketing Klinic, Mumbai, India