Social Media Case Study in Malaysia: Tenaga Nasional Berhad TNB Black Out in Muar


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	Social Media Case Study in Malaysia: Tenaga Nasional Berhad TNB Black Out in Muar by Willy Lim (NetProfitQuest, Singapore) A Social Media Disaster There was a sudden electric blackout in Muar, Malaysia. It is noted that whilst the whole town had no electricity, the TNB building was the only building that had electricity, according to sources. There were also complaints that TNB did not pickup calls that flooded in. A local song writer who was writing a new song on his computer has his efforts wiped out, and he went on to create a massive online campaign after facing what he refer to as "bad attiude of the TNB personnel" using his prowess in social media. While I think that his rampant “hardcore” vulgarities spewing throughout the video were uncalled for and way overboard, his Youtube video has generated over 250,000 views for chinese version and 75,000 views for english version in just 3 days. In today's world, social media plus disgruntled customer plus inability from the company to respond in a timely fashion means PR disaster. Social media has given each and every customer a voice. Companies may want to pay attention to this voice, for this voice may cause them dearly if they do not put in place proper processes to handle it. What are your thoughts? Feel free to share them by commenting on this post! Click here to read or post comments. Join in and write your own page! It's easy to do. How? Simply click here to return to Social Media Marketing in Malaysia.	NPQ Mission NetProfitQuest provides MNCs, GLCs, Self-Employed Professionals, SMEs and other corporations or professional bodies with alternative marketing channels, to create additional revenue without increasing the cost per sale OR increasing marketing budget. We do this by providing a proven Marketing Reengineering Process, delivering an effective Social Media Marketing System, and empowering clients through Business Coaching. Our stringently selected and tri-disciplinary trained NPQ Business Coaches will assist our clients in performing NPQ Marketing Reengineering^TM and implementing the NPQ Marketing System^TM to attract more clients, close more sales & generate more referrals. Top 1% Most Visited Site Worldwide Thank you to all our subscribers! Click on the above Alexa-certified traffic button to go to Alexa for full traffic details of our site. Latest Events Collaboration with ISS-NUS NPQ is collaborating with Institute of Systems Science, National University of Singpore, to launch a social media course for corporations and SMEs. Latest Video NPQ Testimonials Real life examples of how NPQ help business owners improve their business Latest Blog Post NPQ on Facebook NetProfitQuest - Social Media & Marketing for Small Business & SMEs in Asia on Facebook What I'm Doing Now?
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