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Case Studies: Social Media Marketing in Singapore SMEs

Social Media in Singapore


More and more SMEs in Singapore are leveraging on social media marketing to deliver better ROI to their businesses. In face of the decreasing response rates of traditional media, and the increasing demand from customers to have a dialogue with businesses, it makes a lot of business sense to leverage on the interactive conversational nature of social media for PR, branding and marketing purposes.

Here are some case studies of Singapore SMEs who has successfully implement social media strategies and tactics. If you have come across any Singapore SME that has successfully used facebook, twitter, LinkedIn, YouTube creatively in their marketing, feel free to share their stories.

Social Media Success/Failure Stories of Singapore SMEs

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Social Media Case Studies of Singapore SMEs

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SMRT Train Breakdowns on Social Media  starstarstarstarstar
What a way to end 2011 with not one but three consecutive SMRT train breakdowns in a week! Without a doubt, this is the worst SMRT train breakdowns in ...

DBS Outage: Big Saga with Small Voice on Social Media  starstarstarstarstar
You probably have read DBS outage in the news already. If you haven't, you can read about it at ZDNetAsia

With frustrated customers sharing on twitter ...

Inizio Face Body Spa: Facebook Marketing Tips for SME  starstarstarstarstar
I was surfing around facebook when I can across a local brick and mortar spa business called Inizio Face.Body.Spa , leveraging on facebook page to promote ...

A Singapore Viral Social Media Marketing Case Study: Flame-Grilled VS Fake-Grilled  Not rated yet
Original article appears in April 2011 issue of SME & Entrepreneurship Magazine.

Few companies get it on right on social media. Among the few that ...


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