Traditional Marketing VS Social Media Marketing

by Willy Lim
(Singapore)

When David Plouffe, Obama’s campaign manager, took to the stage at the Cannes Lions International Advertising Festival on 25th Jun, the surprising message for marketers was to keep it “old school”: email and TV are still critically important. Read the full blog post here.

This has always been a stand that I have been taking. Social media marketing is way overhyped and oversold. Social media is just a tactical tool, among many others, for the savvy marketer to use in the overall marketing strategy.

"Social media" is just the adjective, "Marketing" is the noun. Social media marketing must still be based on solid marketing principles and shouldn't be just about "Should my company be on Facebook?" or "Should my company blog?". The answers to those questions can make sense against the bigger backdrop of your marketing strategy.

What are your thoughts about traditional marketing vs old school marketing? Share them with us!